In the world of social media marketing, creating a schedule and utilizing a calendar is essential. If you don’t plan ahead, then you’ll be stuck posting a million different posts at once, potentially making mistakes, and definitely giving yourself a lot more stress. A social media calendar will greatly help your digital marketing efforts. So, this week, we are going to take the time to carefully break down how you can create a social media calendar, and how it can benefit your business.
Why Should You Create a Social Media Calendar?
You do not want to be waiting around until 6 PM on a Friday night to upload posts across Facebook, Instagram, Twitter, and maybe a few other platforms. Or maybe you would want to post to LinkedIn on a Friday morning and to Instagram on a Friday evening. You do not want to be juggling this many tasks at once, watching the clock and posting the perfect post at the best time. Instead, you can plan all of these posts weeks in advance, giving you and your team time to carefully create, schedule, and evaluate the quality of your posts.
Tips for Creating a Social Media Calendar
Now, there are a lot of different aspects to creating an effective social media calendar. And like we said, an effective social media calendar can be a true game changer for your marketing campaigns – so you want to make sure that when you do create your social media calendar, it is the best that it could be. If you follow these tips, your social media calendar will be a boon for your business.
Get to Know Your Target Audience
Before you get started with your calendar and social media campaign, you will want to consider a few different questions about your target audience:
- Who is your target audience?
- When are they most active online?
- What platforms do they use most?
- When do they use them?
You might be wondering how you can answer these questions. And you might be wondering what you do if your audience is across different time zones. But there is no need to worry – Ella Interactive can answer these questions for you. Ella can find you the right data and also schedule posts across time zones. But we’ll talk more about Ella later. Let’s continue with the tips.
Get to Know the Algorithms
Understanding how the social media algorithms work is essential to any social media marketing strategy. Each social media platform – whether it is Instagram, Facebook, or TikTok – has specific tips on how to game their algorithm and get your posts the widest reach possible. In order to leverage the algorithms effectively, TikTok suggests that users post at least once, and up to four times, a day. Facebook, on other hand, values recency. So quantity does not matter as much as timing – newer posts are given more weight.
Schedule Your Campaigns in Advance
You should be posting content on a regular basis. In addition to those regular posts, you should look ahead and plan some larger campaigns, which could be based on the seasons. You could schedule certain announcements or perhaps launch a new product or feature. In order to do this, you will need a detailed calendar.
The calendar needs to be more than just stating that an Instagram post will go out that day. The calendar might include blog post titles, email marketing efforts, and your social media posts. The calendar will not be only for scheduling posts but also a guide and roadmap charting your social media marketing campaigns as a whole.
Evaluate the Data
You could follow all of the social media marketing tricks and tips out there but none of them might be as important as crunching the numbers. You might know your target audience and understand the social media algorithms, but despite how good your knowledge is, you need sharp insights into how your marketing efforts are paying off.
Ella Interactive can provide you with the necessary data for you to draw deep insights into how your marketing campaigns are performing. Without the right data, you will be left to rely solely on your hunches and inferences. A good business needs a lot more than an educated guess. To really rev up your marketing campaign, you might even run experiments and see which marketing strategy is performing better.
How Can Ella Help with Social Media Calendars?
Ella Interactive can provide you with a variety of tools that can help with your social media calendar. First, on Ella’s dashboard, you will have access to a task manager tool that will allow you to see all of the tasks that are assigned – so you will know exactly what needs to be completed, by whom, and when.
Also, Ella Interactive will allow you to schedule social media posts weeks and months in advance. This way, you can take the time to carefully research your target audience, the social media algorithms, and plan an effective and well-informed social media campaign. Like we already mentioned, you do not want to spend the time tediously posting your social media posts one by one. Use Ella’s automation tools and let the program do the work for you.
One of the most impactful aspects of Ella Interactive is its data collection tools. In order to have a strong marketing campaign, you need strong data. It is as simple as that. Without good data, you will be left to make guesses. And if there is technology out there that can provide you with strong insights, why not take advantage of it? Ella Interactive can perform keyword research, so you know exactly what sort of keywords your target audience is searching for, and you can then incorporate that into your social media posts. Also, Ella will track to see how your social media posts are performing, which might be in terms of conversions, engagement, and first time users visiting your website. Strong data will not only help you marketing efforts; it could provide you with many, many invaluable insights into your business and its competition.