Marketing automation tools are changing the way companies advertise their products and services. There are many, many different marketing automation tools and you might have already considered using a few of them. It turns out that a lot of companies have started using a marketing automation tool. Hubspot reported that, in 2020, nearly 70% of companies are using some sort of marketing automation tool. The same study projected that by next year, a collective $25 billion will have been spent on marketing automation tools.
So, if you are a little behind the times or aloof to the new developments in marketing, automation tools are making a massive impact. As we have already discussed, there is a wide variety of marketing automation tools available. Some offer you a lot, and others, not so much. Some are free and designed for small businesses, while others cost quite a bit and are better suited for large corporations or agencies. Despite the variety and scope of these tools, Ella Interactive has emerged as a marketing automation tool that can be used by any business of any size, and can be used in any environment.
What is Ella Interactive?
Ella Interactive is an all-in-one digital marketing and automation tool. Ella is truly unique in that it offers such a wide variety of services, for such a wide variety of businesses and needs. Ella’s services range from website analytics, to phone call tracking, to offering social media templates and social media automation. With that, let’s take a closer look at some of the features and services that Ella can offer your business.
Task Management
With Ella’s easy-to-use dashboard, you can manage tasks, message team members, and report to your entire team. On the task management dashboard, you can assign out work, manage current or upcoming tasks and campaigns, and schedule actions up to months ahead. By using the simple calendar, you can schedule deliverables and have a clear view of all the tasks that lie ahead.
Social Media Post Management
Ella’s social media post management will allow you to schedule social media posts and track their performance. You do not want to spend a lot of time posting on social media. You do not want to wait for the perfect time of day to upload that post. With Ella’s Social Media Post Management, you can even track the performance of your social media posts and their engagement. You need to know what sort of posts are working and which are not. What is more, you will even have access to a variety of social media templates – so you do not need to do the heavy lifting of creating snappy and creative social media posts.
Website Analytics Tracking
Ella’s Website Analytics Tracking is an easy-to-use tool that can greatly improve the insight you have into your marketing campaign’s performance. The tool works by installing a snippet into your website. The snippet will then be able to track sessions, page views, top pages, referrers, and first-time visitors. In order to understand how your website is being engaged with, and how you can improve it, you need this invaluable tool.
Is Ella the Right Fit For You?
Ella offers a lot of features, and you might be wondering if it is the right fit for you. Ella is designed to be used by any business, of any size. Regardless of If you are a small business or a large marketing corporation, there is a plan for you. If you fall somewhere in between, do not worry: Ella will work with you to make sure that you have a plan that fits your specific needs. The connecting thread through all these businesses is that they probably have a sales team. If you are looking for new, innovative ways to attract clients, then Ella Interactive is the perfect product for you. Ella is content driven. If you are not interested in developing a marketing and sales strategy that is content driven, then Ella might not be for you. But you should think twice about that: in today’s market, content is essential to any marketing strategy.
Cost, Plans, and Other Considerations
Ella has divided its users and plans into three broad categories: small-medium sized businesses, freelancers and agencies, and corporations. Within these three categories, there are four different levels of plans that you can take advantage of: bronze, silver, gold, and platinum.
The difference between the broad categories lies simply in what type of business you are. It would not make sense to have the freelance plan if you are a small business. However, there are some interesting differences between the different levels of plans. Bronze you will have access to the basics of Ella: task management, up to 1,000 emails automatically sent out and tracked, scheduled social media posts, chat support, basic social media integration, and website analytics on your Facebook page and your Google Business Profile.
When you begin scaling up from bronze to silver, gold, and platinum, you have access to many more features and at a much larger scale. So if you have an ambitious marketing plan and need the resources to implement it, then these plans might be of interest to you. With these higher plans, you will have access to more emails, more social media templates, and deeper analytics into your social media. However, in the platinum plan, you have access to a full-time Ella employee, who can consult and help you optimize your marketing campaign. Also, each plan offers an additional cost for an Ella employee to provide customer relationship management. Ella Interactive is a dynamic tool that can truly revolutionize the way you do and understand your business. Today, you need data and a thorough understanding of your business and how your marketing campaigns are performing. Move beyond hunches and use data to inform your next marketing campaign. Ella Interactive will provide you with invaluable insights into your business.