No matter what kind of business you run, if you offer services or products, if you are an HVAC company or you sell vintage clothing, managing client relationships is central to your business’s success. Word of mouth is one of the most reliable ways in which you can gain clients. If you treat your clients right, with respect, transparency, and timeliness, then word will spread and you will attract more clients.
So, this week we will be focusing on how you can improve your relationships with your clients. One of the most innovative ways in which you can improve your client relationships is by using a CRM tool, or a customer relationship management tool – one of the most interesting and effective CRM tools being Ella Interactive. But before we talk about Ella Interactive, let’s discuss what a CRM tool is and what its unique benefits are.
What is a CRM Tool?
A CRM tool, customer relationship management tool, will provide you with the technological resources to help manage relationships with your clients. CRM tools can vary in their uses and applications. Fortunately, there is a CRM tool out there for every business – it does not matter how large or small your business is. Typically, CRM tools will help you automate procedures and follow-ups with clients, so you do not need to remember and write down each appointment and communication with a client. Before we move onto who a CRM tool is for, we will quickly describe some of the specific features that could come along with a CRM tool:
- Dashboards in which users can see sales, reports, and other relevant statistics
- Sales analytics will help you create more effective marketing and sales campaigns
- Email customer integration, so email marketing campaigns can be automated, as well as follow-up emails for leads and other communication lines
Who is a CRM Tool For?
Like we just mentioned, a CRM tool is for just about any business out there. Managing customer relationships is essential to the health and functioning of any business. Just because your business is small and you do not think you need a snappy new CRM tool, I think you should reconsider. CRM tools will help you free up time and resources, so you can focus more on your business and your craft.
What are the Benefits of a CRM Tool?
We have discussed the unique features of a CRM tool and who they are for – but what is a CRM Tool good for? You may remain unconvinced. So, we are going to take a look at some specific benefits of a CRM tool.
Organize Team Collaboration
Instead of forwarding emails and communicating on confusing email chains, simplify your communication lines with a CRM tool. This way, if a customer is having a problem, then you and your team can easily see and communicate about the problem. Especially today, with so much work being done remotely, you need a way in which you, your team, and your customers can all be in communication with each other.
Improve Your Marketing
Your marketing campaign needs to be built on firmer ground than hunches and educated guesses. With an effective CRM tool, such as Ella Interactive, you will be able to have much greater insight into your marketing campaigns. How effective was that most recent Facebook ad? Did Instagram receive much engagement? Did these efforts lead to conversions? In order to have an effective marketing campaign, you need to be able to answer these questions.
One of the great benefits of CRM tools is that they are labor-saving devices. Whenever you have the opportunity to free up time, you should take advantage of that opportunity. With a CRM tool, you can automate marketing campaigns, social media campaigns, and communication with your customers. Communicating with your clients is essential, and you want to make sure that your communication is timely. By automating much of your communication with a CRM tool, you will be able to stay on top of all of your messages and not let anyone slip through the cracks.
Improve Your Data and Insight
Similar to marketing, you need to have data and insight into your business. Ella Interactive can help you track phone calls, leads, and how your website is being engaged with. In addition, it would be very helpful to be able to justify your efforts by sharing hard data with your clients. By having thorough reports, graphs, and other relevant metric points, you can leverage insight into your business and improve your strategies.
Targeted Lead Generation
You need to know and focus your marketing efforts towards your target audience. With lead generation, you can segment your target audience into different categories, allowing you to personalize marketing and email campaigns. Ella Interactive will be able to help you understand your target audience, when they are active, what social media platforms they engage with, and what sort of keywords they search for. Targeting your marketing efforts is essential to their success.
How Can Ella Interactive Serve My Small Business?
Ella Interactive is one of the most innovative and dynamic CRM tools available. Some CRM tools are geared towards small businesses, while others are geared towards large marketing agencies and corporations. Ella Interactive, on the other hand, is great for any business – and yes, that includes small businesses!
Ella Interactive offers different plans that are leveled according to your business’s size and its needs. So, this way you are not paying for more than you need. Though the needs of the different businesses can change, there is one constant that runs through them: data analytics and tracking. Ella Interactive can offer you a variety of insights and analysis – from website tracking, phone call tracking, social media campaign tracking, and email marketing. These insights will be conveniently provided for you on a dashboard on Ella’s website. Ella Interactive can provide you with the automation and insight to truly revolutionize how you understand your business.