What are Some of the Best Social Media Management Tools?

Social media marketing is now essential to any marketing campaign. And with social media marketing’s presence and influence, many have designed tools and software that can help make social media marketing easier and more efficient. Now, there are hundreds of social media management tools out there. These tools can help create, organize, and schedule posts, as well as track how well the social media posts are performing. There are a ton of different social media management tools out there. Before we look at the variety of tools, let’s take a closer look at what exactly a social media management tool is and how it works.

What is a Social Media Management Tool?

Social media management tools can vary quite a bit. However, most social media management tools should help you create posts with templates, organize and then schedule posts. Some social media management tools might have some different features – such as tracking conversion rates or new users. Depending on the type of business you run and how you use social media, there might be some different types of social media management tools to consider for use.

  1. Ella Interactive

Out of all the social media management tools out there, Ella Interactive is the most exciting and innovative. Ella Interactive is a social media management tool but it is also something much larger, much more exciting than that. In addition to having a variety of social media templates, the ability to schedule posts and organize them, Ella Interactive can also provide you with quality data. Marketing campaigns need to be governed by high-leverage data. Out of all of the new social media management tools out there, Ella Interactive offers the most promise for all sorts of businesses – whether it is a small business or a marketing agency.

  1. SproutSocial

SproutSocial is a tool that can help you with publishing posts, tracking engagement, and analyzing the data. SproutSocial works by sharing content that is relevant across a variety of social media platforms with all of your followers. In addition, SproutSocial will also send out personalized messages to your followers. With all of this automation, you can be freed up to analyze data and understand which marketing approaches work best for your particular audience.

  1. Falcon.io

One of the goals and strengths of Falcon.io is to help your social media marketing campaigns have greater reach, engagement, and impact with your audience and followers. Falcon.io works by helping identify what people are saying about your type of business online, and then incorporates those findings into the subsequent marketing efforts. In addition, Falcon.io offers a convenient calendar that can help you and your team organize your social media posts.

  1. Hootsuite

Hootsuite will help you organize all of your social media posts and accounts onto one dashboard. On this dashboard, you can manage all of your social media accounts. Hootsuite is a great resource for small businesses, one of the primary reasons being that it is free. For no charge at all, a business can use Hootsuite and schedule up to 30 posts in advance. Also, you will be able to manage three different platforms at once. Hootsuite is really designed for small businesses, since the amount of platforms, posts, and users are limited.

  1. Tweetdeck

Tweetdeck is only used for Twitter – but that does not limit the impact of this great social media management tool. By using a central dashboard, Tweetdeck can allow you to manage several Twitter accounts at once. Tweetdeck will give you the ability to schedule Tweets, monitor to see how the competition is performing, set alerts for significant activity on your Twitter accounts, and manage the lists you have. Importantly, you can access all of your Twitter accounts from your dashboard in real time – meaning that you do not need to log onto Twitter to engage with your followers; you just need to get onto your dashboard. 

  1. Buffer

Like Hootsuite, Buffer offers its services for free to any user. For small businesses, Buffer is great. Not every business needs to have the power of larger social media management tools. Some businesses just need something to take the pressure off of creating and scheduling assignments. To that end, Buffer is a great resource.

  1. Everypost

Everypost is a social media management tool that is designed for small businesses. Everypost will allow you to manage several different social media accounts and platforms at once. Everypost is especially useful for delegating tasks and social media assignments to other users on the account – this way, you can have several people working together and managing social media accounts.

  1. Agorapulse

Agorapulse is designed to build engagement and relationships with your target audience. Agorapulse will organize a dashboard so that you can interact with your audience, schedule posts, and monitor some key metrics like ROI all in one, easy to access place. In addition, Agorapulse also allows more than one user to access the account at once, so collaboration and teamwork are made much, much easier. Agorapulse will provide you with some good data, like tracking followers and their interactions, so you can have a better understanding of how your audience is behaving. 

Let’s Recap

We just took a look at a lot of different social media management tools. All of these tools have different purposes and are suited for different businesses. Some are free and might just be a helpful little tool for a small business, while others might offer a little more. Ella Interactive, however, distinguishes itself from the rest. Ella is the one tool on this list that can truly revolutionize how a company advertises and collects data. Ella can be used by any size business in any market. Ella is much more than just a social media management tool. Ella can manage Google ads, phone call tracking, email marketing, and more. On the data end, Ella can also provide website analytics tracking and give you insights into how users interact with the digital end of your business. 

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