How Ella Can Help Optimize Your Blog

Maintaining a regular and relevant blog can help drive traffic to your website, improve SEO, and provide your audience with useful information. However, your blogs might not be living up to your expectations. You struggle to publish weekly or biweekly blogs, and you are having a hard time coming up with yet another blog topic. Ella Interactive is here to help you create valuable and relevant content that will help drive traffic to your website.

Why Should I Have a Blog?

Before explaining how Ella Interactive can help optimize your blog, you might not be convinced that you need a blog. You might not think that your audience would be interested in reading your blogs. Well, you should reconsider – as blogs function much more as more straightforward reading material for potential clients.

Blogs offer an excellent opportunity to improve SEO for your website. By having relevant blogs, which contain high-leverage keywords and topics, you can significantly increase your chances of ranking higher on the search engine results pages (SERPs). In addition, a blog offers an opportunity to provide links back to your website, other websites, and, potentially, other websites to link back to your blog. Through these various linking efforts, you can help improve Domain Authority and, thus, improve your SEO. There are many other great benefits of keeping a blog, but a final reason we will mention here is that a blog is a great way for your business to tell its story. You want to show off your values and show that your business seeks to provide value and not only look for profits. Audiences respond to that level of authenticity and transparency. Blogs are simply a way to demonstrate what your business is all about.

How Ella Can Help Optimize Your Blog

Knowing which blog topics will work, which keywords should be used and how much, as well as tracking their engagement, are all necessary to keeping an effective blog. You want your blog to be worth its while; you do not want it to amount to time squandered. With Ella, you can use our data and analytics to help optimize your blogs. Now let’s outline how Ella can help you optimize your blogs.

Keyword Research and SEO Audit

Before you work on your next set of blog topics and keywords, you might want to run an SEO – which Ella can help out with. In an SEO audit, Ella will look at your website and all of its content and look at how it ranks on the SERPs. Then, there will be a certain amount of feedback that will allow you to improve aspects of your website that may be lacking – you may be lacking a certain amount of links or not having fresh content. Through this audit, you will have a specific idea of how you can improve your blog.

Keyword research will also be fundamental to your blogging efforts. You do not want to be basing your keywords and topics on hunches and whims. You want to base your keywords and topics on reliable data – and Ella can provide you with precisely that. By incorporating relevant keywords and topics, keywords and topics that your target audience is interested in, then it is inevitable that you will drive organic traffic to your website and improve your SEO.

Blog Promotion

Promoting your blog is essential to its success. And the success of your blog will directly affect the overall performance of your website. You need to get your blog in front of the right people at the right time. Ella can help you navigate that space. 

Leveraging Social Media

To effectively promote your blog, Ella will use your social media platforms to help get them in front of your audience at the right time. You can gear some of your social media campaigns around your blogs by working with Ella. So, for example, you might have Facebook, Instagram, and LinkedIn posts scheduled for next week, all of which provide a brief summary of what your blog is about and a link back to it.  

In addition, Ella can also help schedule these posts so they go out at the right time, and you do not have to worry about sending them out. Through Ella’s website analytics, you will have a pretty good idea of when to send out those social media posts promoting the blog.  

When cross-promoting your blogs across social media platforms, you want to be careful not to be repetitive. You do not want to have the same message copy and pasted across five different platforms. You want to tailor each post toward the social media platform and its specific audience. Twitter, for example, has a character limit – so you will need to get your message out in as few words as possible. On the other hand, LinkedIn allows you to create a longer message – but you do not want to be too wordy, just cut to the chase! When sharing across platforms, images can also be a great way to garner engagement with your post and blog. Keep it fresh, concise, relevant, and do not forget to include images and hashtags!

Ella’s All-in-One Marketing Tool

Maintaining an effective blog is very important to your digital marketing strategy. You need to provide your clients with relevant content and information while also boosting your SEO. As you have already seen, maintaining an effective blog is an involved process; it is not something that you can do all on your own. You need accurate data to know precisely what blog topics and keywords will work and which will not. You also need to have the social media management and automation capabilities to promote your blog and drive traffic to your website. This is an involved process, but it is worth it, and Ella is here to help you every step of the way.

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