As any businessperson or digital marketer knows by now, social media is essential to advertising and spreading knowledge about your products or services. While it is still important to practice more traditional marketing approaches, such as taking out ads in magazines or local newspapers, using social media needs to figure centrally to any marketing strategy.
But you might be a little nervous to develop a social media marketing strategy. Isn’t social media just for kids? How can I learn how to use it as well as them? While it is true that social media tends to be a young person’s game, and that you might not be an expert at using it, that does not mean that you should not try. With that, we are going to offer you a few tips on how to use social media in your marketing strategies and how Ella Interactive can also help your social media marketing strategy.
Post Regularly and Consistently
Social media marketing is not a one-time post and then you are done. Like any other marketing strategy, there needs to be a consistent effort. Now, how regularly should you be posting on social media? Well, that is going to be for you to decide. You will have to consider a few different things, such as who is your target audience and what platform you will be dedicating more time and resources towards. When it comes to post frequency, however, there are some general rules of thumb:
- Facebook: 3-5 times a week
- Twitter: 1-20 times a day
- LinkedIn: 1-2 times a week
- Instagram: 1-2 times a day
You might be a bit alarmed at the frequency of some of these suggestions: How can I post once or twice a day on Instagram? Won’t my followers hate me for blowing up their feed? Remember, on Instagram, you can also post Instagram stories, which delete after 24 hours. What is most important is that you are active on these platforms. You can figure out a frequency that works for you.
Post at the Right Time
Posting on social media at the right time is essential. Just think about it. If you send a message to a friend at 2 o’clock in the morning, odds are she will not see it. But if you send her a message at 6 o’clock in the afternoon, then she probably will. The same rule applies with posting to social media: know when your target audience is most likely to be on social media. As a general rule, this is usually during the dinnertime hours. If you are marketing to a different times zone, however, you should adjust your posts accordingly. In addition to dinnertime, anytime from 8am to 12pm is a safe time to post on social media.
Save Time and Plan Ahead
You might feel a little overwhelmed by now. I have a business to run. How do I have time to also develop a social media marketing strategy across a handful of different platforms? Like anything else, you will have to plan ahead. You do not want to be cramming and wasting valuable time creating and posting content on social media. By creating a social media calendar, you can plan out the content that you want to post for the next few weeks. In order to have an effective social media marketing strategy, you need to plan your content weeks – and even months – in advance. One strategy that might work is to chunk out one block of time a week – perhaps two hours on a Tuesday – and chart out the social media posts for the next week. This way, you still have time to collaborate with coworkers and teammates, and still not distract yourself from the other important tasks of the week.
Post Valuable Content
Though it is important to post frequently on social media, that does not mean that you should post low-quality content. It turns out that most cliches are true: quality over quantity. You want to post social media content that users are going to engage with, through likes, comments, and shares.
You might worry that creativity was never your strong suit and that you cannot come up with any nifty social media posts. That is alright. Here are a few tips. First, you could think of any promotions that you could offer for any of your products or services. Once you have thought of those promotions, you can then promote them across your social media channels – that is a sure way of generating interest and engagement. A second strategy could be to look ahead at the calendar, and take note of any holidays that might be coming up. You could then gear your next week of social media posts to celebrate Easter, St. Patrick’s Day, or whatever holiday is looming. Posting valuable content is dependent upon good planning. You will not always be able to think of good ideas on the fly – you will need to take the time to plan out your social media content.
How Can Ella Help?
If doing all of this on your own seems like just too much, then you should consider working with Ella Interactive, an all-in-one digital marketing tool. With Ella, you will have access to a variety of social media templates – so you do not need to go through the trouble of creating each and every one. In addition, Ella can also automate your social media posts weeks and months in advance, which gives you more time to focus on your business.
Another great feature that Ella Interactive can offer is that it can track the performance of your social media posts. How are users engaging with your content? Are there any first-time users visiting your Facebook page? Who exactly is my target audience? If you want to bring your social media marketing game to the next level, you will need the answers to these questions. Data can revolutionize the way you understand your business.