When you want to find a product or a service, most people search a word or term on Google. Then, Google organizes all of the most relevant websites for that particular search onto the search engine results page (SERP). Understanding how this whole process works… Read More »Keyword Research: Why It is Important and How You Can Do It
Whatever type of business that you are running, understanding the competition and their strategies is essential to your success. Taking the time to understand and analyze the competition – their marketing strategies, pricing, advertising campaigns, market share, and other areas – is called a competitor… Read More »Conduct a Competitor Analysis in Four Steps
If you are in the digital marketing business, then you have probably heard of what keywords are and why they are so important. Other synonyms for keywords that you might have heard are ‘SEO keywords’ and ‘keyphrases.’ In the world of digital marketing and search… Read More »What are Keywords and Why are They Important?
You have your website, your social media accounts, and you have even done some of your own keyword research. You are busy running your business but would also like to know how your website is performing. Are you getting any leads from your website? How… Read More »How to Conduct an SEO Audit for Your Small Business
The digital marketing world is always shifting and evolving, with new social media apps, CRM tools, and the search engine algorithms always changing. Despite all of the changes and flow, there have been some constants in digital marketing that have remained steady, one of them… Read More »Keyword Research in 4 Easy Steps
CRM tools (customer relationship management) have made quite the splash in the digital marketing world. In many ways, they have revolutionized the way companies approach marketing and sales. Despite how great CRM tools can be, there are many out there. Which one should you choose? … Read More »How is Ella Interactive Different from Other CRM Tools?
Maintaining a regular and relevant blog can help drive traffic to your website, improve SEO, and provide your audience with useful information. However, your blogs might not be living up to your expectations. You struggle to publish weekly or biweekly blogs, and you are having… Read More »How Ella Can Help Optimize Your Blog
If you are in the digital marketing world, you have probably heard of what a CRM tool is (customer relationship management). However, if you are not, and are a small business owner who has been pitched various CRM tools but are still a little confused… Read More »A Beginner’s Guide to CRM Tools for Small Businesses
How are users making their way to your website? What terms and keywords are they searching for? Do some keywords appear more frequently than others? These questions are central to conducting keyword research. Keyword research is the practice of figuring out what terms users are… Read More »How to Conduct Keyword Research
If you are in the digital marketing world, I am sure that you have heard of a Customer Relationship Management Tool – otherwise known as a CRM. However, you may not have paid too much attention to them, or think that they are just not… Read More »Everything You Need to Know About CRM Tools and How They Can Help Your Business